Hello
I’m a designer and researcher driven by calm curiosity. I approach design with authenticity, kindness, and creativity. Let’s design something meaningful—or maybe just fun.
Experience
Art Director, Accenture
January 2025- Present
Design for Digital Transformation: I craft compelling designs that resonate across diverse touchpoints. My work seamlessly adapts to cultural aesthetics, ensuring each market experiences designs that are impactful and culturally authentic.
Design Consultant, Fractal
May 2022- November 2024
Behaviour Change App: As the lead designer, I spearheaded the development of an app aimed at increasing physical activity. The app delivers deeply emotional and personalized stimuli to motivate behaviour change.
GenAI Marketing Creatives: I played a key role in developing a tool for AI-generated marketing creatives that align with brand identity and incorporate automated governance.ated governance.
Applied Research: I explored the impact of neuroscience on decision-making, focusing on affective neuroscience, cognitive science, and neuroaesthetics.
Graphic Designer, Mutant Production
September 2021- December 2021
Education
Srishti Institute of Art, Design & Technology, Bachelor of Design
Bombay Scottish School, Mahim
Skills
Visual Design
Behavioural Science
User Research
User Experience Design
Communication Design